Fashion, Startup

Threads Project

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One of the most rewarding aspects of moving from Sydney to the Sunshine Coast was the decision to base my freelance graphic design business at Duke Douglas, a co-working space for people in the creative industries.

Hoping to meet some people with similar interests and knowing that working from home was not going to be a long-term option, I made myself a permanent fixture at a funky little shared office space in Sunshine Beach.

Having other creative people around me has been both a source of inspiration and absolute procrastination. Not that I mind in the slightest. With such a creative energy about the place and someone always pitching the next big idea, it’s little wonder any client work gets done at all.

Threads Project is one such big idea recently brought to fruition through a cross-continent collaboration of entrepreneurs in South Africa and my humble little office space. The innovative project has the audacious goal of universally reshaping the creative consumer landscape.

As an emerging artist or maker, it can be a daunting and often unachievable task to turn a creative talent or product into a viable business, especially if there aren’t people on hand with the required marketing, branding, business and finance skills to make it happen.

As a result, many talented artisans are left to peddle their wares at local crafts markets, and unfortunately, as is most often the case, these inspiring creative talents remain as little more than a ‘hobby’.

Threads Project is out to change all that.

The powerful online platform is designed as a virtual hub for artists and makers to build and promote their brand, share skills and kick start collaborative projects with other creatives around the globe. It’s engineered as an organic and supportive springboard for creation to flourish.

It is hoped that by facilitating such a network, Threads Project will inadvertently help to reshape the merchant consumer relationship. No mean feat.

In South Africa, Threads Project has been taken one step further, with the launch of the first Threads Co-Retail space, giving vendors a physical space to showcase their product. Australia will soon follow, with the first Threads Co-Retail shop appearing at the Noosa Junction Alleyway festival in July.

Graphic Design, Startup

Juggle Street

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A number of years ago I was fortunate enough to make the acquaintance of David James, the then CEO of Brasserie Bread. He engaged me to work on a number of graphic design projects for the acclaimed artisan bread company, including a comprehensive product guide, branded bread boxes, POS signage and café menu.

Late last year he once again contacted me for my help with an exciting new startup he was launching called ‘Juggle Street’. The concept of which was to create a trusted online platform that connected busy families with local babysitters in real-time, to make finding a babysitter an easy process and one which ultimately strengthened neighbourhood networks.

Provided with an adorable set of characters and scenes created by a talented Melbourne-based animator,  I have worked closely with David and his team to bring the Juggle Street brand to life, through the design of various flyers, posters and signage. The latest projects have been the development of the UI for the Juggle Street mobile and desktop websites.

I am thrilled to be able to share the new Juggle Street website, which has just been launched after a website design sprint in Sydney last week. The site promotes the businesses pilot, launched in the Easter Suburbs of Sydney which has already gained a significant following from both families and sitters alike. It’s quick take-up is a true testament to the dedication of the Juggle Street team and the amazing concept they have created.

It’s been exciting, and a true pleasure to work on this project alongside the Juggle Street team and wish them all the success!

Juggle Street Desktop Website


Fashion, Startup

Taking a Conscious Step

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I am incredibly privileged to have met, worked with and become great friends with the lads responsible for Conscious Step, a social enterprise working toward the Millennium Development Goals.

After a successful crowd funding campaign in 2013, co-founders Hassan Ahmad and Prashant Mehta joined forces in New York City – arguably the ethically minded fashionable sock wearing capital of the world to begin building their unique business.

On December 1st, Conscious Step launched a killer new design, marking World Aids Day. Working in partnership with UNAIDS, funds from each pair of socks sold provide the equivalent of 7 days treatment to an HIV-positive mother and her children.

It’s been an absolute pleasure to be a part of this fantastic project, their passion and belief in what they are doing is truly inspiring.

To check out the fabulous range of socks visit: