About three years ago I was introduced to the larger-than-life Mr Peter Papanikitas, or Pap as he’s affectionately known to most. This energetic and passionate businessman gave me the fantastic opportunity to work on a modernisation of his successful Stonefish wine label, which has been somewhat of an ongoing project since mid 2012.
An updated label design for the seven original varietals has now been rolled out across the entire product range and already it’s success has spurred the addition of a number of new products including a ‘Reserve’ range and a line of wines targeted specifically to the Chinese market.
I am proud to have worked on developing such an iconic Australian wine label. It’s been very fulfilling to witness the growth and success of the brand over the past few years, hopefully a little of which can be attributed to my graphic design work on the new packaging.
