After a successful crowd funding campaign in 2013, co-founders Hassan Ahmad and Prashant Mehta joined forces in New York City – arguably the ethically minded fashionable sock wearing capital of the world to begin building their unique business.
On December 1st, Conscious Step launched a killer new design, marking World Aids Day. Working in partnership with UNAIDS, funds from each pair of socks sold provide the equivalent of 7 days treatment to an HIV-positive mother and her children.
It’s been an absolute pleasure to be a part of this fantastic project, their passion and belief in what they are doing is truly inspiring.
To check out the fabulous range of socks visit: www.consciousstep.com